Juniper Ridge

Juniper Ridge is a nature-inspired fragrance and body care brand founded in 1998 by wilderness enthusiast Hall Newbegin. What began as a small-scale operation at the Berkeley Farmers’ Market where Hall crafted handmade soaps and wild-harvested fragrances from plants he gathered while hiking, has grown into a well-established company based in Oakland, California. The brand is rooted in a simple idea: capturing the authentic scents of the American West, from deserts and coastlines to forests and mountains, and translating them into wearable and home fragrance experiences.

Today, Juniper Ridge is best known for its “wild fragrance” philosophy, creating 100% natural scents using real botanicals such as bark, moss, mushrooms, resins, and tree trimmings. Juniper Ridge is unique in its commitment to authenticity and environmental stewardship. The brand avoids synthetic fragrances entirely, instead focusing on sustainably harvested, traceable ingredients and low-impact production methods. Many products are stamped with harvest numbers that reflect when and where the materials were collected, reinforcing their connection to real landscapes and natural cycles. Alongside this, Juniper Ridge actively supports wilderness conservation through charitable giving, further grounding the brand in its mission to protect the wild places that inspire its scents.