Leanin' Tree

Leanin’ Tree is a heritage American greeting card publisher founded in 1949 by Ed Trumble in Boulder, Colorado. What began as a small mail-order business selling Western-themed Christmas cards quickly grew into a nationally recognised brand built around a simple but enduring idea: pairing original artwork with thoughtful, expressive words to create greeting cards that feel personal and emotionally resonant. Over the decades, the company expanded from just a handful of designs into a catalogue of thousands of cards spanning birthdays, holidays, sympathy, encouragement, and everyday occasions, all while staying rooted in its original artistic Western spirit.

Today, Leanin’ Tree is known for its wide range of artist-driven greeting cards and gift products, featuring work from independent artists and photographers across the United States and beyond. Each card begins with artwork selected for its emotional impact and visual storytelling, which is then paired with carefully written verse to complete the message.